2016
Ah Ma Says is a fashion label inspired by superstitions and tales told by grandmothers. The first collection revolves around the saying that if a woman was born with a line that cuts acts across her palm, also known as the 'broken' palm, she was fated to have a difficult life. Relating to Singapore, the designs are heavily inspired by the hardship of a samsui woman. This collection was displayed in the Myths and Beliefs exhibition in LASALLE College of the Arts and National Gallery Singapore.
SCHOOL PROJECT
LASALLE College of the Arts
MY ROLE
My work for this project includes art direction, illustration & product design for the AH MA SAY's first collection. In addition to that, I  assisted my team in the marketing strategy and business planning for this project.

VIDEO BY
Stephan & Jabez
AH MA SAYS
Published:

AH MA SAYS

Ah Ma Says is a fashion label inspired by superstitions and tales told by grandmothers. The first collection revolves around the saying that if a Read More

Published: